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Social Media Content Can Be Leveraged to Help People Sustain Their Engagement in Positive Interventions

A key challenge for well-being interventions is promoting sustained engagement to improve long-term outcomes. One way to increase engagement is to introduce variety. Researchers investigated whether supplementing interventions with items from a person’s social media archive could add variety and increase engagement. Results suggested that supplementing interventions with Facebook content increased engagement, particularly photos, text, and content about friends. The usefulness of the social media content depended on the type of intervention.

Citation: Sosik, V.S., & Cosley, D. (2014). Leveraging social media content to support engagement in positive interventions. Journal of Positive Psychology,(9)5, 428-434. doi:10.1080.17439760.2014.910826


Theory of Well-Being