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Penn Interactive Map Shows Community Traits Built from More than 37 Billion Tweets

It’s no secret that communities across the United States differ greatly. Researchers from the University of Pennsylvania’s World Well-Being Project sought a simple way to capture, explore and share such differences on a large scale. Their end goal: to provide individuals with valuable insights about where they live and offer comparisons to other communities.

The result is the Well-Being Map, an interactive, freely available tool based on the statistical language analysis of more than 37 billion publicly shared, geo-tagged tweets and on regional demographic data.

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Theory of Well-Being